Coachella 2022: How major brands and exclusive merchandise are taking over Coachella
While artist merchandise has long been a part of the Coachella Valley Music & Arts Festival experience, there’s been a major shift in how the performers present and sell their wares. The main merch tent, which houses hundreds of performer T-shirts, hoodies, bandanas, socks, posters, blankets, stickers, patches and more, had a steady line of…
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