Study finds integrating personal vs. workplace identity pays off
In Shakespeare’s “Hamlet,” Polonius utters the following famous words: “To thine own self be true.” In today’s millennial-dominated workplace, that philosophy could benefit both workers and employers, a recent study led by assistant professor of marketing, Mahdi Ebrahimi, concludes. Ebrahimi, who joined CSUF’s College of Business and Economics five years ago and teaches consumer behavior…
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