El Pollo Loco targets young audience with TikTok video series
El Pollo Loco has a new series of videos on TikTok that are about more than fire-grilled chicken. They feature a middle-aged woman who weighs on pop culture with the tagline “abuela approved.” Using a motherly character on a youth-oriented social media platform is helping the Costa Mesa-based chain reach a younger, Gen Z Hispanic…
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