Universal Destinations & Experiences, a division of Comcast NBCUniversal and creator of the theme parks’ annual Halloween Horror Nights, announced that its first-ever permanent horror experience will be known as Universal Horror Unleashed.

The permanent attraction will be located at AREA15 in Las Vegas and will create unique, immersive and very horror-centric experiences that will also include themed eateries and bar areas. It’s slated to include similar thrills to Universal’s Halloween Horror Nights, but it will be continuously updated and feature one-of-a-kind merchandise.

“Universal Horror Unleashed is another way we are using our unique style of horror storytelling to engage fans of this genre,” said Page Thompson, president, New Ventures, Universal Destinations & Experiences. “We look forward to bringing frightful fun to Las Vegas year-round.”

The ambitious effort was first announced back in January. It includes a 20-acre expansion of AREA 15, an immersive entertainment district in Las Vegas. Universal Studios is the birthplace of films featuring iconic characters like Frankenstein, The Mummy, Bride of Frankenstein and many more. It has also collaborated with filmmakers like Jason Blum, Jordan Peele and James Wan to bring more modern horror films to life during Halloween Horror Nights, which began 32 years ago at the Orlando theme park.

Though no opening dates have been announced, additional details will be shared as the permanent attraction continues to develop.

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