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Disneyland discontinues sales of Magic Key passes

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Disneyland has discontinued sales of its last available tiers of its Magic Key passes, meaning that the park currently offers no annual passes for sale.

The Enchant Key, which sold for $649, and the $399 Imagine Key are no longer available for purchase as of Tuesday, May 31, according to Disneyland officials. The Magic Key program was originally rolled out last August with four price tiers; the $1,399 Dream Key sold out in late October and the $949 Believe Key did likewise in late November.

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People who currently hold Magic Key passes will be able to renew their pass at some level, though details on renewals will be announced at a later date, Disney officials said. Magic Key holders can continue to use their passes to make park reservations, subject to blockout dates for their pass, and to receive discounts on food and merchandise, among other benefits.

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Disneyland ended its annual pass program in January 2021 while the park was in the midst of a 412-day closure caused by the COVID-19 pandemic. The annual pass program, which enabled passholders to show up at the park on any eligible date for their pas, contributed to crowded conditions at the park.

The park and neighboring Disney California Adventure reopened April 30, 2021 without an annual pass program in place, but with a new system of requiring park-goers to make reservations for each visit, as a way to limit capacity. The Magic Key program was announced in August as a replacement for the old pass system.

However, some guests who bought Magic Key passes complained that reservations were frequently unavailable, so they were unable to use their passes. A lawsuit filed by a Northern California woman who contends she bought a pass that she was not able to use is currently wending its way through the courts.

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