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Dutch Bros reveals La Habra location details

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On the heels of opening its first Orange County location in Fountain Valley, Dutch Bros, the Oregon-based coffee empire noted for its expansive menu and chummy customer service, announced plans for a new location in La Habra.

“We’re hoping to open the La Habra shop by the end of 2024,” said Dutch Bros public relations specialist Madison Fahey. The new Dutch Bros will be a 950-square-foot space near the southwest corner of Lambert Road and Beach Boulevard., which will come with both drive-though and walk-up window options.

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In addition to the La Habra location, the growing coffee chain will expand to La Mirada, which, according to Fahey, is not projected to open in 2024. Look for it to open sometime in early 2025. The company will also open another Fountain Valley location later this year at Magnolia Street and Warner Avenue, located a mere two blocks away from the newly opened drive-through. It is tentatively set to open in fall of 2024.

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When Dutch Bros opened its first Orange County drive-through on Feb. 9, hundreds of people waiting in line — some in their cars, some at the walk-up window — in the rain for the big day. People came from as far as Arizona to check out the newest pit stop from the coffee purveyors with a cult-like fanbase. Lance Risser, vice president of field operations for Dutch Bros, described the Fountain Valley opening as being “unlike anything I’ve seen before in my 17 years with the company.”

Starting out as a pushcart operation in 1992, Dutch Bros, founded by brothers Dane and Travis Boersma in Grants Pass, Oregon, has since grown to more than 850 drive-throughs throughout the U.S. The company offers a staggering array of espresso beverages, energy drinks, smoothies and muffin tops. Offerings like the 9-1-1, a beverage armed with six shots of espresso, or the Caramelizer, featuring espresso, chocolate milk, caramel sauce and whipped cream, have helped the company gain its loyal customer base. The company hopes to open more than 160 new stores this year in an effort to reach its goal of having 1,000 outlets in its portfolio by 2025.

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