When it comes to its music videos, Mongolian-born band The Hu usually goes pretty epic, often depicting its members as heavy metal musical warriors in the middle of eye-stunning open landscapes that hark back to their ancient culture.

In its new video however, the band has gone with animation instead. But the video is still epic and the message still just as powerful.

Shortly ahead of its local show at the Observatory in Santa Ana on Oct. 24, the four-piece band released its first-ever animated video for the environmentally conscious song “Sell The World,” which is from the band’s 2022 sophomore album “Rumble of Thunder.”

“Our message has always been protecting mother nature and protecting and defending her and it seems like now is a pretty good time to have people be aware and protective of what we have. We only have one planet,” Galbadrakh Tsendbaatar, the band’s lead singer, who goes by Gala, said through a translator during a phone interview.

Formed in 2016 in Ulaanbaatar, Mongolia, The Hu use traditional instruments like the morin khuur (horsehead fiddle) and a tumur khuur (jaw harp) and mix heavy metal music with guttural throat singing in their native language and lyrics that often touch on ancient war cries and honoring ancestors.

In the new video the band’s lyrics about saving the Earth are mixed with violence and gore to send a stern warning about the environment.

It depicts a butcher harvesting the organs of a woman to auction off to the wealthy. The woman represents the Earth and it’s all a metaphor for how humanity treats nature. There are violent fight scenes as chaos ensues on the auction floor while the Earth is figuratively being torn apart limb by limb.

“In the video it shows that through everyone’s greed they’re just destroying Mother Earth,” Gala said.  “It seems like the best way to get this message specifically through the audience is through animation. Through live action it may have taken a lot out of us especially when we’re touring,” he added.

The band, which performed at Coachella last year, is on a current 18-stop U.S. tour that included an Oct. 8 scheduled stop at the Wiltern in Los Angeles before they return to Orange County at the end of the month.

While their message is a serious one, the band still plans to rock and have a good time when they take the stage at the Observatory.

“We’re touring with our second album and it’s been great so far. It’s going to be a great show, we’re really looking forward to it,” Gala said.

The Hu

When: 7 p.m. Oct. 24

Where: The Observatory,  3503 S Harbor Blvd, Santa Ana,

Tickets:

Information: thehuofficial.com