Matthew Goldberg | Bankrate.com (TNS)

Personal finance fact: Your money loses purchasing power over time, especially if it’s in a savings account that isn’t earning interest.

But there’s good news for savers: For the sixth straight month, the top savings yield is outpacing inflation, according to Bankrate data.

The current savings rate environment features many top savings account annual percentage yields (APYs) actually outpacing 3.7% inflation. That wasn’t the case a year ago, when inflation was more than two times higher than it is now.

Inflation peaked at 9.1% last summer. And you weren’t going to earn 9% on cash back then,

“But over time, you want your cash earnings to be in the same zip code as inflation, just so you’re preserving your buying power,” says Greg McBride, CFA, Bankrate chief financial analyst.

Here are seven reasons why keeping up with inflation matters.

1. A dollar today won’t buy as much as it will in the future

Prices generally increase over time.

Money that isn’t keeping pace with inflation loses purchasing power over time. So, $20 left in your old winter coat in January 2019 could have bought $20 of goods back then. But now you’d need an extra $4.40 to make up the difference in rising costs and have the same buying power.

That $20 at 4.06% APY would have earned $4.40 in interest during the same five-year period, but it would have been difficult to find that type of yield on an FDIC-insured CD five years ago. A 5-year CD at 3.40% APY would have been the closest option at that time, according to Bankrate data. But 3.40% APY, or anything, is better than zero.

“If I have my money earning money at some percentage — even if it’s not exactly the same as inflation — and if I’m maximizing my savings, I get closer to meeting my inflation needs when inflationary periods hit,” says Jill Schlesinger, certified financial planner and business analyst for CBS News.

2. The highest savings yield doesn’t usually top inflation

Most of the time inflation outpaces the absolute top savings yield.

This is a comparison of the absolute top savings yields from August 2015 through August 2023 compared with inflation, using the Consumer Price Index for all urban consumers.

Higher yields may be available outside of federally insured accounts. But if they aren’t federally insured, then you’re taking a risk. At some banks, higher yields might also be capped and only available on certain balances.

“When inflation is 9%, all cash underperforms inflation,” McBride says. “But over a longer period of time, if you’re seeking out the top-yielding account, you’re giving yourself the best chance to keep up with inflation,” he adds.

People should plan on an average inflation rate of at least 3% over the long term, McBride says.

3. But you still want the highest APY possible

The highest yield should be your focus, as long as it’s at a bank insured by the Federal Deposit Insurance Corporation (FDIC). However, you want to look for consistency of APY because rates are generally variable.

You also want to make sure the account has a minimum opening deposit amount you’re comfortable with and that it doesn’t have any fees that are going to eat away at your competitive yield.

In March, Bankrate found that there were 25 “no excuses” savings or money market accounts in a survey of 63 banks. (“No excuses” means an account is nationally available, doesn’t have a monthly service fee, doesn’t have a minimum opening deposit requirement and there isn’t a minimum balance to earn the APY.)

4. The average savings yield hasn’t topped inflation in over 7 years

Since August 2015, a savings account at the national average rate has only outpaced inflation during one month. And some of the big banks are currently paying even less than the national average rate.

Those who are earning savings interest at or below the national average rate have an opportunity to better keep up with inflation by putting money in a savings account at an online FDIC-insured bank that’s paying a competitive yield.

Also, don’t forget about money that’s sitting in a non-interest checking account that should really be put in a savings account if it’s not needed for many months. A Bankrate survey published in March found that 16% of people weren’t earning any interest, and 14% were unsure how much interest they were earning.

“Now there’s a little more competition,” CBS News’ Schlesinger says. “The good news is that now, banks are threatened by money market funds that are paying more. And so the banks have to now raise their credited interest rates. And that’s good for consumers.”

Say, for example, you saved $1,000 back in April 2020. To purchase the same items today that you would’ve bought with that money three years ago, you’d need an additional $183, or a total of $1,183, just to keep up with inflation, Schlesinger says.

5. You need to factor inflation into retirement planning

No matter whether you’re many years from retirement or are already retired, you need to keep up with inflation during retirement because you’ll likely be earning less. And your top earning years are likely behind you.

“If you’re planning for retirement, and you are planning to say, ‘OK, I can live on $5,000 today,’ Well if $5,000 today is … not the same amount of money as $5,000 ten years from now, you’ll need more money,” Schlesinger says. “So your money that you have has to grow faster than the rate of inflation to simply meet the needs that you have.”

Inflation will definitely affect people in their 20s, with retirement around 40 years away.

—$10,000 in August 1983 has the same buying power as $30,641.32 in August 2023.

Inflation will affect someone retiring in around five or ten years both before and during retirement.

—$10,000 in August 2018 has the same buying power as $12,177 in August 2023.

—$10,000 in August 2013 has the same buying power as $13,128 in August 2023.

Here’s a look at how inflation impacts money today versus 20 and 30 years ago:

—$10,000 in August 2003 has the same buying power as $16,632 in August 2023.

—$10,000 in August 1993 has the same buying power as $21,203 in August 2023.

6. Inflation isn’t likely to go away

Even low inflation is still costing you purchasing power if you’re not keeping up with it.

“Essentially, a growing economy will have inflation,” Schlesinger says. “What we’re seeking is a way to understand how the impact of higher prices can sort of worm its way into your life in so many different ways. So the reason why the Fed really wants to control inflation is that inflation is quite pernicious. It impacts every single person.”

7. High inflation and market losses were a double whammy in 2022

The S&P 500 was down 18.1% last year. And inflation peaked at 9.1% last June.

“If you haven’t been earning enough on your money, you can have, like, a double whammy,” Schlesinger says. “2022 is probably the worst year to think about in these terms because, on one hand, you had inflation (increasing) and on the other hand you had financial markets collapsing. So, not only did you not keep up with inflation – you lost money. And that’s not a good direction. I think it’s probably part of the reason why people are so, so negative right now. That they feel pummeled by the financial markets and they feel pummeled by inflation.”

Open an online savings account with a competitive yield in minutes

You have to make sure you’re not losing money simply by inertia, Schlesinger says.

“Let me ask you something, if you’re walking down the street and you saw $1,000, would you lean down and pick it up? Yes, I would. Well, then go lean down and pick up your money,” Schlesinger says. “That’s all I’m asking you to do.”

Money at an FDIC-insured online bank that’s within the FDIC’s limits and guidelines is backed by the full faith and credit of the U.S. government.

“It is risk-free money,” Schlesinger says. “OK? Where else in the universe of investing, with just a few keystrokes, can you find risk-free money? And that’s all we’re asking people to do. I know, I know you don’t want to do it. I know there’s a million things you have to do. But for a thousand bucks, would you do it? For $500, would you do it? Maybe you wouldn’t do it for $10, but you would do it for some amount of money.”

Bottom line

Your money loses purchasing power when the yield it’s earning doesn’t outpace the rate of inflation. It’s easy to feel good about the money you’ve saved, but the money you have right now won’t be able to buy as much in the future. Keeping up with inflation is a marathon, not a sprint. You can make sure you’re keeping up with it by having your savings in a competitive yielding account, and these are usually found at online, FDIC-insured banks.

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